Course overview  

This degree course is one of the few in the UK to have been designed by the advertising industry for the advertising industry. Our aim is to develop creatives who think strategically, and strategists who think creatively.

You will learn all the skills needed to produce a successful advertising campaign. Your creative thinking and problem-solving skills will be developed as you study key areas of: brand management; integrated marketing communication; conceptual and idea generation for advertising campaigns; art direction and copywriting; media planning and buying; advertising strategy; and, crucially, the processes involved in producing a successful advertising campaign.

The rapidly emerging world of online advertising, rich media, social media, and mobile advertising are explored in units across the curriculum. In Year Three, options allow students the chance to specialise in online advertising and direct and digital advertising.

The course team has developed strong links with the British Design and Art Direction group and other professional bodies, enabling you to develop important, professional contacts in the advertising world. The course also organises agency visits, portfolio surgeries, guest speakers and work placements. Students are encouraged to enter competitions and exhibit their work.

Examples of Student Work  |

Course content

Year 1  

• Introduction to Advertising
• Creative Thinking and Reflective Learning
• The Language of Advertising
• Creative Concepts and Visualisation
• Marketing Fundamentals
• Inside Brands. 

Year 2  

• Application of Creative Problem Solving Techniques
• Marketing Communications 
• Cultural Influences
• Creative Concepts: Art Direction and Copywriting
• Copywriting
• Digital Media.

Year 3  

• Account Management and Planning
• The Creative Team
• Agency Simulation
• Dissertation/Creative Project.

Options such as:

• Online Advertising 
• Direct and Digital Marketing 
• Work Experience
• Advertising as Persuasion
• Not–for–Profit Advertising 
• Advertising Design
• Curriculum Plus

Assessment

Assessment is carried out through a number of course assignments, essays, exams, portfolio building, 'live' projects and presentation. There will be a dissertation at Year 3.

Entry level

240 points from 6-unit or 12-unit awards.

Special features

We have close associations with industry and professional bodies such as D&AD (British Design and Art Direction) and YCN (Young Creatives Network). This provides students with a number of benefits such as agency visits, portfolio surgeries, guest speakers and placements. Students are encouraged to enter competitions and exhibit their work.

This course is supported by Five by Five. 

 

Career opportunities

Graduates may progress onto various careers within the advertising and marketing business. You could seek employment within an advertising agency as an account executive or as part of a creative team.

Options available

Curriculum plus

Socrates/Erasmus exchange

Field trips

We take students to London to visit various advertising agencies and relevant exhibitions.

Industrial placements

At Year 3 it is possible for students to take part in work experience.

Programme Specification

The current academic year (2009-2010) programme specification for this course can be found via the Faculty of Media, Arts and Society course list |held in our Programme Specification centre.

Contacts

For further information on the course please contact the:

Faculty of Media, Arts and Society

Tel: 023 8031 9653

E-mail: fmas@solent.ac.uk|

International Students please contact the International Recruitment Office:

Tel: +44 (0) 23 8031 9129

Fax: +44 (0) 23 8031 9412

E-mail: international@solent.ac.uk|

 

Page was last updated on 27 May 2010 10:25:27.387